Optimizing our Tourism

Hello Friends, Last I told you about our Industries and Tourism and how to optimize them. Today I will tell you some important details how to optimize our Tourism;

Art and Culture

Ours is a glorious past, with history spanning from the Indus Valley civilization. We have inherited a rich culture, imposing historical monuments, and very rich and captivating arts. We also possess lots of individual skills and talents like folk dances, fables and story-telling, and crafts. All this can be a source of enormous potential for tourism if developed properly. Many of our old monuments are like our lost primary resources. These can be restored to revive our rich art and culture to become sites of tourist attractions. They can also improve the overall condition of the local people besides changing the cultural and economic scenario of our country. Many of our magnificent monuments and rich art works are in shambles; restoring them to their old glory and grandeur will be a Herculean task but all this is possible.

For a start we can make sure that the big towns and cities have cultural centres - theaters to organised local and regional arts, folk dances, plays and any such event that can promote local talent and culture. We should make such events interesting and entertaining. It can prove to be a good source for employment and income, boost local business and keep the cities clean. Experts, business houses, industrialists and known TV and Bollywood personalities could be invited to establish such centres. Gradually we can organised local, regional and state level events for more entertainment and business opportunities. Similarly, we can establish sports stadiums to boost our indoor and outdoor sports. Our unexplored talent can do wonders in changing the whole national scenario in a few years. It will induce hope and enthusiasm in our people and make their lives lively and pleasant.

Coastal Development We are blessed with a long coastline surrounded with vast oceans on three sides. They have enormous treasures in their depths that we have yet to explore. We must give special attention to the development of our coastlines and develop them into attractive tourist spots, besides fishing and marine businesses and exploring for the hidden treasures of natural resources. I am sure the development of coastlines will put our country on the world tourist map and extend a lot of opportunities to our people for better living. In developed

countries we can see people basking by their lakes, rivers and beaches. Back home we neither realise their importance nor have fun. Our coastlines and wonderful beaches and islands remain neglected. The development of coastlines and water resource management will give a new impetus to tourism, tremendous boost to the development of flora and fauna, and multiply our domestic and export incomes through seafood, fisheries and a variety of flora. For developing them to be amongst the best beaches in the world we could use the services of consultants, hoteliers, industrialists, and businessmen. Andaman and Nicobar Islands on the south-east and Lakshadweep on the south-west coast should also be developed into attractive tourist spots.

Similarly, we should also develop our botanical and zoological gardens i.e. zoos, lakes, canals, and ponds. India has enormous potential for tourism, at least up to 500-1000 times (one lac percent) of what it is now. These plans would raise our income from foreign tourists alone, from about Rs 75,000 crore, to at least 50-100 times within five to seven years besides income from home tourists. The remaining will be a gradual process and shall be achieved along with the city centres. This sector alone can transform our economic scenario and make our country neat and tidy. We must make development, maintenance and upkeep of tourist sites and historical places, and identifying the new ones, a religious and continuous process. The author has tried to provide just a brief look into the large potential that this sector contains. The amount of work on it will be enormous and will take long years to reach the goal. But all this is achievable and must be achieved. To make unbound progress, provide economic freedom and dignity to our people.

Dear friends, it is for now, next time I will tell you about 'water management'. Till then Good Bye and thank you.